In view of Mother's Day, scheduled for Sunday 10 May, Liguria region launches the "My Mom" social media campaign, a project designed to directly engage citizens in a shared and participatory narrative. The goal is to highlight, through authentic images, the unique relationship between mothers and children, transforming a traditional occasion into a collective and digital experience capable of uniting the entire Ligurian community.
Images take center stage on social media and public spaces
The photographs submitted by participants will not remain confined to the digital world, but will become part of a widespread visual narrative. The selected shots will be published on institutional social media channels and projected onto symbolic locations in the city, such as the giant screen on the facade of the regional headquarters in Piazza De Ferrari. The LED wall in the Transparency Room will also be added, creating a bridge between online communication and urban space, capable of giving public visibility to citizens' personal stories.
How to participate and launch the campaign
The campaign has officially launched and offers a simple and accessible way to participate. Citizens are invited to submit a photograph with their mother by filling out a dedicated form and following the instructions posted on the Region's social media profiles. The initiative aims to engage a broad audience, encouraging the spontaneous sharing of meaningful moments and helping to build a collective mosaic of affection and memories.
A shared celebration on Mother's Day
The project's culmination is scheduled for May 10th, when the selected images will be published and broadcast, creating a symbolic space of celebration dedicated to all Ligurian mothers. Through faces, smiles, and snippets of everyday life, the "My Mom" campaign aims to provide an authentic and participatory representation of the maternal role, strengthening a sense of community and belonging.
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